Joel is one of the world’s more prominent commentators on the online interaction already going strong in today’s world, and the focus of this book is on how businesses can utilise this phenomenon to increase their presence and engagement (and therefore, market position) within the growing online community. At least, that’s my nutshell take on it so far.

Having used social networks for my own “life” since Bebo was the newest thing out, but only recently included social media integration in my work at The Meyer Studio, I had already gone into Borders hoping to find a book on this subject. Borders being Borders, I found a wall of books on the topic. I am really grateful that I picked out this book from all the others I saw there.

I will post some more thoughts on the book once I finish. My apologies to Michael Gerber for putting his book down temporarily, but I do promise to pick up where I left off once I finish reading this one!

And for anyone out there who had never thought of using Facebook and Twitter, amongst other things, for business – get a copy of this book!

Check out Mitch Joel’s blog at http://www.twistimage.com/blog/